Campaign Plans for independent artists
Run your next Campaign Plan without losing the thread
BandNavigator gives independent artists one place to turn a song and a goal into an approved Campaign Plan, with the artist deciding what is ready to leave Backstage.
The work in view
A Campaign Plan should not be six disconnected tabs
When targets, social posts, fan emails, and follow-ups live in separate tools, the plan becomes hard to see and harder to improve. Keep the work connected to the song and the goal that started it.
Workflow
Three moves, with the artist in the loop
01
Add a song and a goal
Start with the music and the outcome you want to work toward. No distributor or streaming presence is required.
02
Approve the Campaign Plan, then the drafts
BandNavigator writes a Campaign Plan from the song's analysis. Approve it, then shape the social and fan-email drafts it prepares.
03
Choose what sends and read the resulting activity
You decide which prepared actions move forward, then use the activity trail to see what needs attention.
What is ready to work with
Built for the details behind the next decision
Campaign Plan workspace
Keep the plan, prepared work, and next decisions together.
Social calendar
Plan post timing around the Campaign Plan instead of rebuilding a calendar for every channel.
Testable fan email
Prepare fan email copy for review and testing before it becomes an external action.
Momentum signals
Read campaign activity alongside the work still waiting in the queue.
Buyer questions
What to expect in practice
What does the workflow prepare?
It writes a Campaign Plan from the song's analysis and prepares social and fan-email drafts around the goal you set.
What still needs a person?
You review the materials and approve any external action before it sends.
Which plan fits music marketing?
Indie fits one artist running one Campaign Plan at a time; Pro adds marketing automation for an independent artist or band ready to scale.